Elon Musk Announces Major Change to X

Elon Musk announced that X, formerly known as Twitter, will be overhauling the way it allows adverts to present themselves on the platform.

The tech billionaire said that his social media platform would be removing all hashtags from adverts on the site starting on Friday, describing the current system as an "esthetic nightmare".

Why It Matters

Musk's management of X has faced scrutiny since he took over the company in 2022 and rebranded it from Twitter. His changes to the verification system, the way content is monetized on the site, and the way links to external sources work have all been received with mixed results from the site's user base, which remains divided on Musk's politics.

What To Know

Musk wrote on Thursday morning: "Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X."

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