Mark Zuckerberg Says Your Facebook Feed Will Be Flooded with AI Garbage (and He’s Fine With That)

Fortune reports that during Meta’s third-quarter earnings conference call this week, CEO Mark Zuckerberg shared his vision for the future of social media content. He believes that AI-generated or AI-summarized content will soon become a significant category on platforms like Facebook and Instagram, potentially even expanding to other feed-based experiences such as Threads.

Zuckerberg described this shift as a natural evolution of social media content. In the early days, platforms primarily focused on recommending and curating content from a user’s friends and family, known as the “connected” algorithm. Over time, they transitioned to an engagement-based algorithm, which recommends content from creators and influencers across the platform, targeted to individual users based on various signals.

Now, Zuckerberg sees AI-generated content as the likely next wave. He expressed confidence that over the next several years, this will become one of the important trends and applications in the social media landscape.

Meta has already made strides in this direction with its Llama large language model, which powers successful products like the Meta AI chatbot, used by more than 500 million users every month. Zuckerberg noted that Llama will increasingly play a role across Meta’s business, including tools for business customers and advertisers.

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